The Ocho Durando Sprints.

We offer 6 products in the form of participatory workshops based on the Design Thinking methodology, called “Sprints”.

Each “Sprint” comes with predefined timings and activities, ensuring fast and tangible results.

The only things we ask from our clients are discipline, commitment, and a willingness to get involved.

Array

Ocho Durando

1. DESIGN SPRINT

We validate an idea in
4 days.

We identify the problems, generate solutions, create a product prototype, test the solution, and define a roadmap.

MONDAY🔦

MAP SKETCH

We define the project objectives and KPIs.

Co-design.
TUESDAY✍️

STORY BOARD

We vote on a proposal and define the flow.

Co-design.
WEDNESDAY🤖

PROTOTYPE

We design the high-fidelity prototype.

Ocho Durando.
THURSDAY📋

USER TEST

We test the prototype with real users.

Ocho Durando.
OUTPUT🧭

OUTCOME

Idea validation and project roadmap.

Ocho Durando.

2. STRATEGY SPRINT

We define a Phygital strategy in
4 days.

We explore the relationship between the brand, the value proposition, and the target audience. We define a challenge and a strategy to overcome it.

MONDAY🎤

INTERVIEW

We interview the stakeholders.

Ocho Durando.
TUESDAY📊

BUSINESS

We define the offer and the customers needs.

Co-design.
WEDNESDAY🧬

BRAND ESSENCE

We define the brand’s personality.

Co-design.
THURSDAY🎯

CHALLENGES

We identify the challenges and propose solutions.

Co-design.
OUTPUT🎖️

OUTCOME

Definition of the strategy to be used.

Ocho Durando.

3. BRAND SPRINT

We outline a brand in
3 days.

We define the vision, values, and essence of the brand. We analyze competitors and the target audience. Together, we design a personal storytelling approach.

MONDAY🧬

BRAND ESSENCE

We define the brand’s personality.

Co-design.
TUESDAY🔍

CUSTOMER

We analyze the customers and their needs.

Co-design.
WEDNESDAY🖼️

MOOD BOARD

We design the high-fidelity prototype.

Ocho Durando.
OUTPUT🧭

OUTCOME

Guidelines for your storytelling.

Ocho Durando.

4. WEB SPRINT

We design a new website in
3 days.

We define the most important challenges. We generate solutions by shaping the customer flow together. We create a mood board for the new website.

MONDAY🎯

CHALLENGES

We define the challenges and propose solutions.

Co-design.
TUESDAY🗺️

MAPPING

We map the areas of the new website.

Co-design.
WEDNESDAY💇

LOOK & FEEL

We define the architecture and the new look.

Ocho Durando.
OUTPUT🧭

OUTCOME

We define the project roadmap.

Ocho Durando.

5. USER TEST SPRINT

We test an interface in
2 days.

We test the user experience with real users to identify usability issues and develop solutions.

MONDAY🔦

MAP SKETCH

We define the objectives of the user test.

Co-design.
TUESDAY📋

USER TEST

We test the prototype with real users.

Ocho Durando.
OUTPUT🧭

OUTCOME

Feedback collection and project roadmap.

Ocho Durando.

6. Lightning decison jam

We solve a problem in
1 hour.

We demonstrate the effectiveness of the Design Thinking methodology by helping clients make a decision.

1 hour⛵

LDJ

We find solutions without discussion.

Co-design.
OUTPUT🧭

OUTCOME

A list of concrete solutions to test.

Ocho Durando.

Shall we do a sprint together?
Let’s get to know each other.

contact us
We have worked with:
Accenture.Akqa.Alcatraz.Bene Assicurazioni.BPER Banca.Chiarli Modena.Competence & Digital.Conservatorio G. Donizetti.Gruppo Sesaab.Guido Berlucchi.Hellodì.Italiaonline.Körber Tissue.Provincia di Bergamo.Regione Emilia-Romagna.Regione Veneto.Rexer.Valmet Tissue.We Bank.