Bene Assicurazioni

Bene Assicurazioni, the first Italian insurance company certified as a Benefit Corporation, chose Ocho Durando to define its visual identity for its market launch.

Our work focused on designing the logomark, wordmark, payoff, color palette, and the style of icons and illustrations, with the goal of giving the brand a fresh and innovative tone of voice capable of standing out in a traditionally formal industry.
The result is a coherent and distinctive identity that reflects the values of Bene Assicurazioni and strengthens its positioning as a pioneer of a more ethical and sustainable approach to insurance.