Btwn

Btwn is a new player in the contract sector, aiming to innovate the living experience through an integrated and contemporary model. To establish its identity in a competitive landscape, the company turned to Ocho Durando to build a distinctive brand capable of conveying vision, method, and value.

From the naming to the website design and the apartment configurator, we worked to define a coherent, clear, and recognizable visual and verbal language.

Our work also included creative direction, the development of the social media presence, and the creation of all offline communication materials, with the goal of positioning Btwn as a new point of reference in the contract world.