Il Filo Lilla

IlFiloLilla is an association committed to prevention and to supporting people living with eating disorders. To strengthen its identity and improve communication with its different audiences, it turned to Ocho Durando for a collaborative project with strong educational and social value.

We conceived and coordinated a project work involving two IFTS classes from the Andrea Fantoni Art School in Bergamo and the I-Crea Foundation in Milan. Guided by Nicola Signorelli — Ocho’s art director and course instructor — the students worked closely with the association to understand its communication needs and rethink its visual language.

The process led to the design of a new visual identity, from the rebranding of the logo to the development of the UX/UI interface for the new website, with a particular focus on accessibility and content clarity.
A collective effort that brings together design, education, and civic engagement to give voice to an organization that weaves essential connections every day.