Mucissimo

We followed the project from its inception, shaping every part of the user experience and communication: brand strategy, brand identity, store design, and digital ecosystem.


Brand, strategy and tone of voice.

A strategic journey to define the brand’s character, visual style, and tone of voice for storytelling. Mucissimo is a curious and vibrant celebration of flavor—meant to be enjoyed in the moment.

Mucissimo.
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@Ocho Durando - Graphic design, Illustration, Art direction

Digital.

visita il sito

A single-page website that reflects the brand’s distinctive personality: an irresistible and clever combination of good, genuine things designed to delight you—wide-eyed, whirl-spinning delight.

Mucissimo.
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@Ocho Durando - Webdesign, Develop, Copywriting, Art Direction, CMS, Project Management

Influencer.

We invited friends and creators to taste Mucissimo’s empanadas. They enjoyed them and shared their experience—between laughter and an explosion of flavors.

Mucissimo.
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@Ocho Durando - Social media manager

Locale.

In collaboration with architect Andrea Langhi, we brought to life a unique venue blending South American tradition and street-art spirit.

Mucissimo.
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@Ocho Durando - Art direction

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